| Anne Elk |
07-16-2003 01:43 PM |
Queer Eye for the Straight Guy
Quote:
Originally posted by Replaced_Texan
That may very well have been my favorite part of the hour. I was very pleased with Orbitz for seizing that particular marketing opporutnity and unabashedly running with it on TV. It makes sense, but it was also ballsy, I thought. As far as I can remember, there've been some sublte gay advertisements (I'm thinking of Volkswagon commercials), but not overtly targeted gay ads on TV before.
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I've been seeing the Orbitz Thunderbirds ads for a couple of weeks now. Yes, even the one for gay travel. I watch a lot of BBC America, Fox Sports World, and TLC. Can't remember which network they aired on.
I am anxiously awaiting the Thunderbirds movie (I loved that show as a kid). Hope it's as good as the commercials.
Edited to fix typo.
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