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Originally posted by Did you just call me Coltrane?
We're flying into Tampa. We're going to make a pit stop at Mons before we head down to Siesta Key.
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Just in time for you...B to the E.
Beermaker Anheuser-Busch Cos. is launching a new "brew" to go head-to-head with classic mixed drinks _ traditional suds spiked with caffeine, fruit flavoring, herbal guarana and ginseng.
The world's largest brewer's nationwide rollout this week of B-to-the-E _ the "B" standing for beer, the "E" for something "extra" and shown as an exponent of B _ came as beermakers look to piggyback strides liquor companies have made in luring young consumers to flavored and mixed drinks.
Anheuser-Busch test marketed B-to-the-E from in the fall, eventually assessing in 55 U.S. cities whether the new "beer" appealed to 20-something consumers craving something zippy in their highly social, fast-paced lifestyles. (This means you)
Slightly sweet but tart and coming in the aromas of blackberry, raspberry and cherry, B-to-the-E is to be marketed toward "active 21- to 27-year-old experimenters looking for new tastes and options." (And strippers love it)
