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Mons Venus
Quote:
Originally posted by NotFromHere
Just in time for you...B to the E.
Beermaker Anheuser-Busch Cos. is launching a new "brew" to go head-to-head with classic mixed drinks _ traditional suds spiked with caffeine, fruit flavoring, herbal guarana and ginseng.
The world's largest brewer's nationwide rollout this week of B-to-the-E _ the "B" standing for beer, the "E" for something "extra" and shown as an exponent of B _ came as beermakers look to piggyback strides liquor companies have made in luring young consumers to flavored and mixed drinks.
Anheuser-Busch test marketed B-to-the-E from in the fall, eventually assessing in 55 U.S. cities whether the new "beer" appealed to 20-something consumers craving something zippy in their highly social, fast-paced lifestyles. (This means you)
Slightly sweet but tart and coming in the aromas of blackberry, raspberry and cherry, B-to-the-E is to be marketed toward "active 21- to 27-year-old experimenters looking for new tastes and options." (And strippers love it)
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Weirdly enough, I had it last night. Budweiser decided to do it's promotion and hand out free drinks at the bar that was having a tsunami fundraiser. 20% of the drinks sold was supposed to go to tsunami relief.
It tasted exactly like Zima. I looked around for a Jolly Rancher, but couldn't find one.
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"In the olden days before the internet, you'd take this sort of person for a ride out into the woods and shoot them, as Darwin intended, before he could spawn."--Will the Vampire People Leave the Lobby? pg 79
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