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Monkeys
Because I am the lowest common denominator that football appeals to, I absolutely loved the monkey ads. I have watched them over and over again and again today, and seeing that monkey on the copy machine taking pictures of his butt still has me spitting diet coke out of my nose. Also the way that one monkey goes nuts when dude sits on the whoopie cushion.
It wasn't a brilliant concept but the delivery was spot-on.
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