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Tivo to go
NEW YORK - TiVo Inc. on Wednesday said it extended its TiVoToGo portable video service to pocket computers and mobile phones running Microsoft software, as the television recording company beefed up its offerings in an effort to differentiate from its rivals.
The move improves on TiVo's TiVoToGo initiative, announced earlier this year, that allows users to shift recorded TV programs to a personal computer in the same home.
The new feature lets them travel with those shows, and watch them on devices made by companies such as iRiver, Samsung Electronics, Hewlett-Packard Co., and Dell Inc.
"(We are) trying to create a continual upgrading of the (users) experience," he said. "Our business model is pretty sound, but our challenge is how to raise the bar of what that $12.95-a-month delivers to people.
"In-Stat (a research firm) said that video-on-mobile-phones will become a $5.4 billion market by 2009," said John Pollard, of Microsoft's Windows Mobile Applications and Services Marketing group. "This is fantastic piece to build momentum."
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