Quote:
Originally posted by ThurgreedMarshall
I'll never understand why these supermodels get paid so much money. Is it because the clothes look so much better on them as opposed to similarly hot not-so-supermodels whose names you don't know? Is it because Kate Moss's name automatically means the product is high quality?
I don't think of it as being the same as other celebrity endorsements (unless you're talking about models being the face of a perfume). Jordan pushing gatorade on us makes sense because his performance is supposedly enhanced by the product. Tiger wearing a Rolex shows that if you have a Rolex, you can be like Tiger.
I guess it's kind of the same thing with supermodels. But I always thought that the real goal was to make the clothes look as nice as possible. Clearly I was wrong and it's mostly the face/name that sells the clothes.
Kate Moss looks great in photos. But there are thousands of models who are hotter than she is. If I owned a clothing line I would use someone just as hot who gets out of bed for less than $100,000.
But I would also cast all my films with talented no-names instead of drawing from the same Samuel L. Jackson, Julia Roberts, John Travolta, George Clooney, etc. well.
TM
|
I think its all branding. You are right that generally, one model is as hot as another. But you need to brand a model to make the cost of using her exceptionally high so that all the ugly talentless people behind her (agents, publicist, etc...) can get paid on her coattails. Middlemen.
Your vision is similar to what a lot of producers of reality TV are doing - bag the “talent”, fuck the agents, lawyers and other leeches and hire no names for nothing. I think a lot of people agree with you that high-priced models, actors, etc... bring no added value for their enormous cost. Independent productions have been cutting into studio/agent/lawyers’ business for years. The direct to audience platform of the internet is wrecking all sorts of businesses riddled with middlemen.
But lemme ask you this... If we find a way to screw every middleman out of the system, be it in music, movies, trading securities, real estate, etc... what will all those people do? Where will all the ugly little fucks who suck money from actors', players', home buyers' and singers' coattails go? What happens to the real estate agent across the street from me and the residential r/e lawyer when everybody starts selling their home directly?
