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[dtb]

Originally posted by Gattigap

• J. Patrick Kenny, CEO of Drinks Americas explains, “In our view, the Trump name is one of the most recognizable and valuable global trademarks in existence today, synonymous with the very best of class. Our agreement is to search the world and work to develop the very best super premium vodka, and then to deliver that product to consumers in packaging and style worthy of the Trump trademark.” Donald Trump commented, “Trump Super Premium Vodka is a big idea. Drinks Americas’ management team understands our vision for the Trump trademark. The Premium Vodka category is where the very best of fashionable spirits brands compete. That is the place for the Trump brand. By the summer of ’06, I fully expect the most called for cocktail in America to be the “T&T” or the “Trump and Tonic”.”

"Super Premium." So somewhere deep inside the bowels of Trump International, Wile E. Coyote is the branding executive. Who knew?

Words fail me.

I just TUIMMALB.