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Originally posted by greatwhitenorthchick
Do guys even drink Coors Light? The only people I think I have ever seen drinking it are women (lord knows why - it tastes like water - actually maybe that is why). Why does Coors target guys so relentlessly in its ads? Is it working - anyone know?
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The ads target both men and women. Recent research suggests that all women (at least the hot ones) are at least bi-curious. The "twins" ads strongly appeal to the inner fantasies of this sort of bi-curious female - i.e., one swho wants to sleep with another woman but wants the other to look just like her. The bi-curious, thirsting for the nether-nectar of forbidden love, just drink Coors Lite instead, but they don't know why.
Men don't drink Coors Lite, but will buy it in the hopes of seeing some hot lesbo action from chicks who do.