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[Not Bob]

Fascinating interview in Rolling Stone with Sacha Baron Cohen -- apparently he almost never talks to the press out of character. A few snippets from the interview -- The Man Behind The Mustache

• There are two things Baron Cohen doesn't like talking about: his background and his creative process -- how he creates his characters, how he procures interviews with highly inaccessible figures like Newt Gingrich and Donald Trump, and how he gets them to take seriously his preposterous questions . . .
  
  For the Borat film and TV segments, on the other hand, subjects are told that the crew is shooting a documentary intended for Kazakhstan television. Much to the surprise of producers, celebrities and politicians are willing to do such an obscure interview and, once on camera, are eager to please.
  
  Because Da Ali G Show had run already for two seasons on HBO, most of the Borat movie had to be shot in areas of the Deep South with minimal cable penetration. As an extra precaution, during the pre-interview, researchers made sure subjects hadn't heard of Baron Cohen. For a final safety measure, a lawyer was kept on retainer. Before each scene, producers would tell her what they planned to do, and she'd let them know where the boundary between comedy and criminality lies.
  
  Once on site, the first order of business is to get subjects to sign releases, which are worded vaguely and omit the actual name of the media outlet where the show will air. In the case of scenes shot in public, passers-by are given releases before entering the area. "We'd have someone in the lobby of a hotel with release forms," Borat director Larry Charles, who previously directed Seinfeld and Curb Your Enthusiasm, recalls of one scene. (Full disclosure: Charles is slated to direct the film version of a book I wrote, The Dirt.) "We'd tell people we were shooting today and they may be in the background of a shot. Then they'd get in the elevator and, boom, two naked guys would come running in." (emphasis supplied)

These must be the conventioneers TM mentioned.

Anyway, very interesting article, even for a Borat Disliker like me.