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Old 08-27-2003, 02:21 PM   #20612
W.W.L.D.
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Join Date: Jul 2003
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Let Us Give Thanks For Our ÄPPLARÖ Bench

Ikea bigger than the Bible


You may have heard that the Bible is the greatest. Well, it is not, as Ikea' s information about shelves, lamps and beds is printed in more copies worldwide.

Not the Bible nor Shakespeare or Harry Potter come even close to the Swedish furniture giant. The Ikea catalogue is being printed in more copies than the Bible, according to Dagbladet.

130 million catalogues are just around the corner, in 28 different languages. A total of 36 countries around the world are waiting to receive this year's catalogue, full of flat packed, cheap furniture.

Last year 286 million people visited one of Ikea's 175 stores worldwide and they left a total of NOK 130 billion in the shops.

Okay.

First, how does Dagbladet know so much?

Second, people should be more careful with their NOKs.

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