Stroh's beer was Detroit until it was bought. Real Detroiters drank Stoh's, to this day Stroh's bock may be my single favorite beer. But the best thing about Stroh's has always been it's edge.
Like years ago, the other beer companies were starting into low alcohol versions, and advertising low calories and healthier lifestyle.
Stroh's reaction? It introduced the 15 pack. 12 beers ain't anough, here's 3 more! I always had a twinge of pride about the Stroh family's choices.
But, after my vacation this year, it's full blown civic love. We rented a house that had this corny 60s surfer decor. As part of the look they salted 1960s magazines around. there was a Look! from 1966.
In the issue was a Stroh's beer ad, which said something like this:
- Stroh's, first with all disposible cans and bottles. No mess no fuss!
so even back then Stroh's was doing the devil's work and moving our great nation to the point of throwing away millions of perfectly useful containers each year.
Yeah Detroit! Plus our roads don't fall in, except into smallish potholes.
