Quote:
Originally Posted by Tyrone Slothrop
I disagree. People do read them. But as a means of advertising, they can't compete with other channels that are much better targeted. If you are a local business, do you spend on newspapers or Yelp? Probably Yelp first.
|
SOME people do read them, sure. But a lot fewer than used to. And that has brought ad numbers down. I remember when i had a Detroit News route. The hardest thing I ever had to do was convince my route manager that someone wanted to drop the paper. Or convince him to let me drop someone who wouldn't pay me. His attitude was non-payment was not a reason to drop a customer. Like fuck, I had to pay him for the paper to give to the guy who wouldn't pay me for it? But they did not like a circulation drop- because ad $$$.
My dad was a carpenter. He read two papers each night when he got home from work. I'm a high tech attorney. I was told I needed to read papers every day. I read none.
