Quote:
Originally Posted by Tyrone Slothrop
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Many of these points are worth repeating.
"But the most fundamental problem with polling is that the phenomenon it claims to record—public opinion—has no coherent meaning or existence. The polling industry resolves this conundrum by simply making “public opinion” synonymous with its methods: polls record public opinion; public opinion is what polls record. Skeptics could see this sleight of hand from the start. “Dr. Gallup does not make the public more articulate,” Lindsay Rogers, a political scientist at Columbia University, wrote in an early polemic against polling in 1949. “He only estimates how in replying to certain questions, it would say ‘yes’ or ‘no’ or ‘don’t know.’ Instead of feeling the pulse of democracy, Dr. Gallup listens to its baby talk.”
"No poll can ever be sure what portion of answers are similarly offered off the cuff or to what extent respondents hold their positions outside the survey setting. The sociologist Leo Bogart said in 1972, “The first question a pollster should ask is: ‘Have you thought about this at all? Do you have an opinion?’” But usually polling companies don’t want to know: adding questions costs time and money, and ideally they want everyone to have an opinion on everything."
"Perhaps the polling industry’s standing in society today is most analogous to that of the advertising industry that spawned it: polling organizations are similarly ubiquitous, profitable, and treated cynically by members of the public, who suspect an ulterior motive."
And this is a mother of a closer...
"Silicon Valley ultimately peddled the same feel-good story about democracy as the polling industry: that the powerful are unresponsive to the wider public because they cannot hear their voices, and if only they could hear them, then of course they would listen and act. The virtue of this diagnosis is that structural inequalities in wealth and power are left intact—all that matters in democracy is that everyone has a voice, regardless of background. In a very narrow, technical sense, their innovations have made this a reality. But the result is a loud, opinionated, and impotent public sphere, coarsened by social and economic divisions and made all the more disillusioned by the discovery that, in politics, it takes more than a voice to be heard."
Ouch.
