Quote:
Originally posted by purse junkie
(1) Social conditioning, probably. The pretty gold boxes; Valentine's Day; the slight 'naughtiness' women are freakishly taught to associate with enjoying food. Guys just don't have all that aimed at 'em.
(2) Not if you don't sit around inhaling Hershey's bars. Small piece of Valrhona chipped inelegantly off a block or a single handmade truffle--sublime, and no bodily damage.
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"Chocolate is the No. 1 most craved food, and women are the ones most likely to crave it. Why we crave chocolate is a complex issue."
"Our obsession with chocolate could be partially cultural........ women often receive chocolates, forming a link between chocolate and love....chocolate symbolizes an escape from the day-to-day drudgery."
"Then there is chocolate's creaminess. The cocoa butter in real chocolate gives it a rich texture. Cocoa butter melts in your mouth, providing what has been termed "a moment of ecstasy."
"Chocolate also is the perfect mix of sugar and fat to turn on almost every appetite-triggering nerve chemical in the brain. "
"Chocolate contains theobromine and caffeine, compounds that provide a mental boost, and phenylethylamine, or PEA, which stimulates the nervous system, increases blood pressure and heart rate, and is suspected to produce similar feelings experienced when a person is "in love." .... chocolate contains a substance called anandamide that mimics the effects of marijuana and boosts the pleasure you get when you eat chocolate. "
http://www.webmd.com/webmddiet/bp/index.html
