Claritas Marketing has neatly divided every zip code in America into populations of stereotypes, called "segments." You type in your ZIP code and it will tell you your town's top 5 segments, including demographic breakdowns of each.
It's uncanny. The first segment for my ZIP was:
Quote:
07 Money & Brains
The residents of Money & Brains seem to have it all: high incomes, advanced degrees and sophisticated tastes to match their credentials. Many of these citydwellers, predominantly white with a high concentration of Asian Americans, are married couples with few children who live in fashionable homes on small, manicured lots.
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Go
here and type in your ZIP.
Keep an eye out for the Lifestyle Traits in the lower left, which are a hoot. The ones for Money & Brains are: "1. Shop at Nordstrom; 2. Support the arts; 3. Read Business Week; 4. Listen to all-news radio; 5. Drive a Jaguar." Well, three out of five ain't bad.
