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Old 03-19-2004, 10:02 PM   #4260
Not Me
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Join Date: Nov 2003
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Americans are such gluttons

http://www.usatoday.com/money/indust...-lobster_x.htm

Quote:
Red Lobster to cut back on all-you-can-eat promotions

DES MOINES (DowJonesAP) — Eat all you can at Red Lobster now, those promotions are disappearing.

Darden Restaurants (DRI) said Thursday its Red Lobster chain will cut back on all-you-can-eat promotions, which "spiked traffic but hurt margins."

Last year, an all-you-can-eat crab promotion went awry when diners loaded up on numerous refills that obliterated profit margins.

"We're not going to discontinue them," Chairman and CEO Joe Lee said of such promotions in a conference call.

However, the restaurant company will be "moving more to a once-a-year strategy" which Lee said would mirror a strategy used by Darden's Olive Garden chain.
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