Quote:
Originally posted by Atticus Grinch
Ah, memories. The labels you've been mentioning got traded back and forth among a small group of regional brewers that eventually morphed into enormous holding companies that drove many of the labels into the ground. Some, like Falstaff, used to be top-sellers and continue to have regional good will. Those that survive are licensed to local brewers for continued production and aren't owned by their founders, except for Yuengling. (Almost all of them were at one point owned by the same holding company that bought Pabst in the mid-'80s.)
Check this site for a reliable history of brand consolidation and demise.
Is Lowenbrau now made by the same people who brew it in Europe? Over there, it's not a shitty beer, but Miller got the license and made it famously badly for a while. I'd like to have the street cred of ordering something that sounds like cheap American shit, but I don't want the bad drinking experience of actually drinking a shitty beer. If Lowenbrau is now imported, it sounds like the perfect candidate.
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Even when it was made here, you could get the import here also. Problem is, Miller/Lowenbrau was marketed as super-premiun, although it tasted like shit- Translation- no street cred. Poor people thought you uppity, rich people thought you ignorant.
I remember someone from Georgia coming back to school with something that was quite awful. How awful? I drank the first bottle, which I did not enjoy. When drinking the second bottle, I thought the taste was actually worse. Now the only saving grace of the truly cheap beer is that you can purchase sufficient quantity that there will be several where you are no longer bothered by the tast.
Yet, this second bottle did taste marginally worse. When I was finishing the bottle I noticed a cigarette butt had been dropped into my beer. That is, the beer was so bad that a butt only slightly lowered the taste, and did not clearly stand out as something wrong. I can't remember the name of it thought.
