Well, in fairness to Bill, a "multi-million dollar business" doesn't necessarily attract a "multi-million dollar sale or liquidation price." You can be doing millions of dollars a year of sales, and the purchase value of your business may only be inventory plus, maybe, a very small multiple of sales. The value of most small businesses is in running them, not selling them. And I note that the recent annual sales figures of Bill's business (or even the pro formas) are not shown by the Smoking Gun (and I'm not interested enough to hunt for the rest of the 10-K on the SEC site).
But, yeah, to the extent that most people don't understand how businesses are valued, "multi-million dollar" might be misleading.
