What would we do without Harvard?
Sept. 12 — Authorities who hope to curb binge-drinking among U.S. college students should consider controlling the marketing of beer and other alcoholic beverages near campuses, a new study suggested on Friday.
RESEARCHERS FOR the Harvard School of Public Health visited 830 bars, restaurants and nightclubs, as well as 1,684 liquor stores and other retailers that sell alcohol near 118 college campuses to see if there was any correlation between drinking habits and advertising or promotions.
What they found was high rates of binge-drinking on campuses with large numbers of outlets selling beer in volume packages, such as 30-can cases, kegs and “party balls,” or bars and restaurants offering frequent price promotions.
“It’s not just the advertising dollars. It’s the five-cent and 25-cent beers, it’s the extra pitcher of beer for a penny, it’s the $5 refillable cup. It’s not simply that these things make people drink, but that they make people drink much more,” said Wechsler.
Wechsler defines binge-drinking as the consumption of five or more drinks in one sitting by a man, or four by a woman.
Wow really? You can drink more beer if it's cheaper? Wow, good study.
On the other hand...4 drinks is binging? Hmm. Then what's half a fifth? Bingebinging?
And what the hell is a party ball?
Full story here 
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